Master Logo
The brand logo represents atomic structure and scientific precision, using orbital rings with a central triangular element. The design symbolizes the analytical and forensic nature of engineering investigations.
Logo Variations
Knockout (KO) - Dark Backgrounds
Knockout (KO) - Dark Backgrounds
Primary Brand Colour
Primary
# 2c2c2c
RGB 44 44 44
CMYK 70 64 63 64
Used for headers, primary text,
and main branding
Secondary Brand Colours
Orange
#ff634a
RGB 204 30 18
CMYK 0 85 91 20
Accent color, links
Secondary Blue
#e7e7e7
RGB 231 231 231
CMYK 8 6 6 0
Backgrounds
Teal accent
#2bcfce
RGB 43 207 206
CMYK 64 0 26 0
Success states, careers
Supporting Colour Palette
These supporting colors complement the primary brand colors and are used for backgrounds,
text, and UI elements to create a cohesive brand system across all applications.
Pale Teal
#bbc5d6
RGB 187 187 214
CMYK 26 17 8 0
backgrounds, ui elements
Slate Gray
#d2d2d4
RGB 210 210 212
CMYK 17 13 12 0
Secondary text, borders
Light Background
#f4f4f6
RGB 244 244 246
CMYK 3 2 1 0
Page backgrounds, subtle areas
Brand Gradient
#DC2727 → #EE6123 → #F47422
Red to Orange gradient
Used for "Truth" text highlight
Special brand applications
Black
#000000
RGB 0 0 0
CMYK 40 40 40 100
small text, accents
White
#ffffff
RGB 255 255 255
CMYK 0 0 0 0
Page backgrounds, subtle areas
The Newtron Forensic Engineering brand uses IBM Plex Sans as the primary typeface, chosen for its technical precision,
excellent readability, and modern professional appearance suitable for scientific and engineering contexts.
Primary Typeface
IBM Plex Sans (BOLD) + IBM Plex Sans (REGULAR) Titles & Sub Titles - min 24pts
"Engineering Truth for Confident Decisions"
IBM Plex Sans (SEMIBOLD) Large Pull Quotes - min 18pts
"We Don't Just Find Answers. We Engineer Truth."
Body Text & Character Set
IBM Plex Sans (REGULAR) Body Copy - min 12pts
"Engineering Truth for Confident Decisions"
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9 ( @ & $ * : ; ! ? )
IBM Plex Sans (ITALIC) Body Copy - min 12pts
"Engineering Truth for Confident Decisions"
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9 ( @ & $ * : ; ! ? )
Newtron's branded applications should maintain professional integrity while showcasing technical expertise.
The logo and tagline work together to communicate reliability and precision across all brand touchpoints,
from digital interfaces to field equipment and corporate materials.
